Director Guest Marketing Strategy - Apparel & Accessories

Company: Target Brands, Inc.
Location: Minneapolis
Posted on: October 11, 2024

Job Description:

The pay range is $125,600.00 - $226,100.00Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience, and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at .DIRECTOR, GUEST MARKETING STRATEGY - Apparel & AccessoriesAbout Us:As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study consumers to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, audience segments and behaviors, strategies, and tactics, overcoming obstacles and measuring success.Working within Guest Marketing Strategy, you will be a brand builder, business driver, and connector across the enterprise. You'll lead the development of consumer-centric, culturally relevant marketing strategies and plans that drive demand for the business, improve equity perceptions, and build the Target brand. You will work cross-functionally with marketing, merchandising, and enterprise partners to bring strategic objectives that come to life across a marketing mix and guest experience touchpoints. Your commitment to partnership and collaboration will rally internal and external partners across functions to ensure alignment and progress towards common outcomes.As a Director Guest Marketing Strategy Apparel & Accessories, you will lead a team of Marketers, leverage your strong leadership, strategic thinking, and analytical skills to build our brand and drive the Apparel & Accessories business. You will deliver annual and quarterly guest marketing strategies alongside monthly & weekly plans & investments that deliver business outcomes.Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

• Develops marketing strategies, plans & drives performance for the Apparel & Accessories business
• Studies the guest, business, competition, industry & culture with a future orientation
• Cultivates strong partnerships across Marketing & Digital, Merchandising, Finance
• Leads Apparel & Accessories Marketing & Digital roundtables and represents Marketing with key external and internal business partners
• Anticipates risks and opportunities to meeting outcomes and ensures senior leader alignment on deliverables
• Attracts, retains, and develops a high performing, highly engaged team including coaching and development feedbackAbout you:
  • Four-year degree or equivalent experience
  • 12+ years of related work experience, retail experience a plus
  • 5+ years of style or fashion industry experience
  • Strong understanding of fashion / style trends and consumer behavior
  • Strong marketing capabilities in strategy development
  • Leads with curiosity and a scientist mentality
  • Strategic communicator, facilitator and horizontal leader
  • Able to influence and collaborate across functions and levels
  • Thrives in a rapidly changing work and industry environment
  • Manages complex, competing priorities and uncertainty effectively
  • Strong analytical & financial acumen
  • Proven team leadership skills; ability to build team culture, direct and coach a teamAmericans with Disabilities Act (ADA)In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.
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Keywords: Target Brands, Inc., Minnetonka , Director Guest Marketing Strategy - Apparel & Accessories, Hospitality & Tourism , Minneapolis, Minnesota