ASSOCIATE BRAND MANAGER
Company: Post Holdings
Location: Lakeville
Posted on: October 3, 2024
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Job Description:
Brand: Post Consumer BrandsCategories: MarketingLocations:
Lakeville, MinnesotaPosition Type: Regular Full-TimeRemote
Eligible: NoReq ID: 24965Job DescriptionBusiness Unit
OverviewHeadquartered in Lakeville, Minn., Post Consumer Brands, a
business unit of Post Holdings, Inc., is dedicated to providing
people and their pets with delicious food choices for every taste
and budget. The company's portfolio includes beloved brands such as
Honey Bunches of Oats -, PEBBLES -, Grape-Nuts - and Malt-O-Meal -
cereal, and Peter Pan - peanut butter, as well as Rachael Ray -
Nutrish -, Kibbles 'n Bits - and 9Lives - dog and cat food. As a
company committed to high standards of quality and to our values,
we are driven by one idea: To make lives better by making delicious
food accessible for all. For more information about our brands,
visit www.postconsumerbrands.com and follow us on LinkedIn for the
latest news. Brand Post Consumer Brands recently acquired several
iconic pet food brands, venturing into a new market while remaining
true to our purpose to provide delicious and accessible food that
our consumers love. We're always searching the center store for the
next exciting product to add to our portfolio, and right now, we're
growing and need passionate, driven individuals with diverse
perspectives to help us reach greater heights. That's where you
come in. Join a team where your voice is not only heard but valued.
Make a real impact on brands enjoyed by millions of people and
their pets. At Post Consumer Brands, we take pride in our
longstanding legacy of making one of every five breakfast cereals
families eat daily. Today, we're just as focused on our future as
we expand our grocery business with different shelf-stable foods,
including snacks and peanut butter. We are committed to providing
accessible and delicious food for families, and we're always
searching the center store for the next exciting product to add to
our portfolio. As we soar to new heights, we need creative,
determined individuals from all walks of life to join our team,
where your unique perspective and ideas are acknowledged and
valued. Be a part of a company that empowers you to make a
difference that's evident on grocery store shelves and families'
tables across North America. Location Description Post Consumer
Brands corporate headquarters in Lakeville, Minn. is about 20 miles
south of Minneapolis and St. Paul, Lakeville has all the benefits
of smaller town living with access to everything a large
metropolitan area has to offer. Join more than 400 team members
collaborating on the two-building campus to help put breakfast on
the tables of millions of consumers in North America.
Responsibilities Overview Post Consumer Brands is looking for a
talented Associate Brand Manager to foster growth on some of the
most loved cereal brands in the world. The ABM works in close
partnership with the Brand Manager and Director to define and
execute the brand marketing plan This role responsible for
supporting the development and execution of marketing plans and
programs to achieve the short and long-term business objectives -
through the activation of business analysis, cross-functional team
leadership, budget management and execution of the growth plan.
This role is also a key enabler of the commercialization of product
innovation. To be successful in this role, the ABM will have a
strong passion for building a deep understanding of consumers, show
customer, channel and marketplace understanding and have the
agility to deliver creative and innovative solutions that allow us
to win in the marketplace. Working Location: Hybrid This role is
located at the Lakeville, MN Corporate office Typical hybrid
schedule includes 3 days in-office with remote flexibility up to 2
days a week. #LI-hybrid Responsibilities and Accountabilities
Business Analysis & Reporting - Provide consumer, category, and
competitive insights and co-develop targeted selling propositions.
Provide in depth analysis of sales trends by product line, SKU,
retail customer, channel, and geography to determine opportunities
to grow volume. Gather key competitive intelligence, develop
insights and report findings to key stakeholders. Assist the Brand
Manager in developing the long-range planning forecasts. Growth
Activation: Work closely with the innovation team and partners
through product launches based on brand need. Manage relationships
with partners to ensure product, marketing materials, etc are
proactively communicated while managing prioritization of the
cross-functional asks. Communicate project status, issues, and
opportunities to the broader organization. Coordinate with Sales
and Trade solutions to ensure feasibility of brand growth plans at
the retail level. Effective Communication - Manage and prioritize
projects to ensure that all cross-functional teams are aligned,
prioritized according to business need, and resourced appropriately
to ensure we meet expectations of key customers and stakeholders.
Assist with new initiatives such as market research, product
development, and selling material creation. Brand Leadership - Be a
steward of your brands while working closely with the brand manager
on execution of the "4 P's" of positioning (product, price, place,
and promotion). Know the consumer and the competition inside and
out - make decisions based on the unique needs of this consumer
and/or category in order to drive demand. Further partner with
Integrated Marketing Communications (IMC) to ensure compelling
agency briefs, media strategy, and total brand communications.
Identify consumer and business knowledge gaps while working with
Consumer Insights (CI) to apply market research techniques
effectively. Qualifications Education BA required, (Marketing or
Finance preferred) Experience 1-3 years in marketing/brand
management or a related field. Internship experience will be
considered. Other Characteristics Critical thinker with strong,
proven analytical skills Experience with market analysis and data
extraction Demonstrated ability to tell the story behind the
insights Must have strong drive and motivation to exceed
expectationsPost Holdings provides equal employment opportunities
to all employees and applicants for employment without regard to
race, color, religion, gender, sexual orientation, national origin,
age, disability, genetic information, marital status, status as a
covered veteran and any other category protected under applicable
federal, state, provincial and local laws.Equal Opportunity
Employer/Protected Veterans/Individuals with DisabilitiesThe
contractor will not discharge or in any other manner discriminate
against employees or applicants because they have inquired about,
discussed, or disclosed their own pay or the pay of another
employee or applicant. However, employees who have access to the
compensation information of other employees or applicants as a part
of their essential job functions cannot disclose the pay of other
employees or applicants to individuals who do not otherwise have
access to compensation information, unless the disclosure is (a) in
response to a formal complaint or charge, (b) in furtherance of an
investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR
60-1.35(c)
Keywords: Post Holdings, Minnetonka , ASSOCIATE BRAND MANAGER, Executive , Lakeville, Minnesota
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